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What Does Latino Technology Use Mean For Your Brand?
MediaPost At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized “trendsetters,” Hispanic...
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The Future Of Mobile Advertising Will Be Shaped By Two Trends
ReadWrite Don Draper and his Mad Men would’ve looked at today’s technology and gawked. “You mean I can reach anybody and everybody, anywhere and everywhere, with advertisements straight to their...
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Social Media Ad Budgets Are Rapidly Shifting To Native, In-Stream Advertising
Business Insider Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user’s...
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Google continues to play it close to the vest on mobile ads
VentureBeats Before Google’s earnings announcement today, many investors and analysts were hoping for details on progress in building and monetizing the massive corporation’s mobile ad network. It’s an...
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Facebook’s mobile app install ad business faces growing competition
Mobile Marketer While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter – the social network could become a victim...
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Mobile-Ad Spending Leaps, but Trails User Growth
The Wall Street Journal After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly...
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Study: Consumers Increasingly Receptive to Mobile Ads
Street Fight Over the past few years, it hasn’t been uncommon to hear proclamations that the “year of mobile” is finally nigh — that the platform with so much promise would finally hit a tipping point...
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Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion
AdWeek Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands,...
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Ever Wonder Why Consumers Don’t Click on Mobile Ads?
eMarketer Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of US adults who used smartphones, tablets or both had encountered mobile ads in...
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How Social Networks Are Changing Mobile Advertising
IDG News Service For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has...
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